Dear Barbie, Meet Lammily
We’re all familiar with the unrealistic Barbie biology and the pressures she subconsciously has on young girls growing up.
Nickolay Lamm, a full-time artist and researcher sat down a few months ago and designed a “normal” Barbie that reflected the proportions of a 19 year-old girl based on the CDC reported standards. His goal: to show that average is beautiful and to revolutionize how girls think about their body through a new fashion doll named, Lammily. Watch out Barbie there’s a new girl in town and she can bend her knees, elbows, wrists, ankles and isn’t constantly walking on her tippy toes.
After countless requests from parents and girls alike to make this average doll from an illustrator on paper to a physical doll for purchase, Lamm started his kickstarter campaign and as of March 5 has almost $20,000 raised!
Seeing that Barbie was featured as a Sports Illustrated model this year, (seriously) it’s clear Mattel has no interest in changing Babs measurements to be more realistic. However with the demand for change, there has never been more of an opportune time for toys to challenge societal standards. GoldieBlox challenged the pink aisle and restrictive gender stereotypes and so will Lammily.
I already donated $75 and I am looking forward to giving away one first edition Lammily doll right here on the blog! So stay tuned for that nugget of awesome!
I really believe by changing toys, freeing magazine covers of photoshopped images, and casting more female protagonists in television shows and movies we are changing the way girls think and view themselves and others.
Please donate to the Lammily project here: https://www.lammily.com/average-is-beautiful
What are your thoughts on making this average doll a reality for girls everywhere?!