For every girl.
For every woman.
If you know me, you know that I love me some televised musical entertainment in the form of awards shows, music videos, reality TV and benefit concerts from time to time.
And on Sunday night live from the Twickenham Stadium in London the sold out benefit concert Chime for Change aired on NBC featuring the musical stylings of J.Lo, Ellie Goulding, Beyonce, Florence and the Machine, Mary J. Blige, John Legend and many more. Wish I was there! There were also celeb spokespeople: Selma Hayek, Frida Giannini, Blake Lively, Ryan Reynolds, Madonna, Jada Pinkett Smith and others who spoke about specific causes close to their hearts. The concert was televised in 150 countries in 6 continents. Talk about a movement! Heyyo!
Why were they coming together? To raise their (high profile) voices to make a change for every girl and woman all over the world. It’s Chime for Change (I love a good play on words!)
Chime for Change founded by Gucci (yup, you read that right…more on that later), co-founded by Beyonce Knowles, Selma Hayak and Frida Giannini (Gucci designer), is a new global campaign to raise funds and awareness for girls’ and women’s empowerment. The campaign focuses on three key areas: Education, Health and Justice.
Through the crowd-funding organization Catapult, nonprofit organizations post their campaigns, people can then search, find and fund the project that means the most to them. Simple, easy, to the point—I like it.
What I don’t like is the fact is Gucci is the founder of this campaign. They’re using their international brand recognition for the benefit of making change. I get that and I think it’s great. BUT they should probably practice what they preach, amiright? A great first step in this Chime for Change is to change how they objectify women in their print advertisements, to which they have received controversy over in the past. (Exhibit A & Exhibit B) I have to be honest when I say I was super pumped about this televised concert aimed to empower females around the world, but discovering that it was a project of Gucci I pulled back, I was disappointed, which is an understatement. Until…
Jada Pinkett Smith presented the project “Jessica’s Story.” Three years ago Jessica escaped sexual abuse and trafficking, a nightmare that she had lived since she was six years old. She is just one of the hundreds of thousands of children who are sex trafficked in the United States. For Jessica there were not a lot of resourced to turn to as she sought to escape, that’s why today, Jessica is helping other girls break the stigma, empower them and provide them with resources.
Click to watch her story below!