Tag Archives: Victoria’s Secret

Reblog: A Letter to Victoria’s Secret From a Father

I became aware of this amazing letter from a friend who saw the link to my post How Young is Too Young to be Shopping at Victoria’s Secret on Facebook, he admitted he didn’t actually read my blog (thanks, btw…) but he had a feeling it was centered around the absurdity of Victoria’s Secret marketing ploys. And well, he would be correct. Way to know me.

So here it is from Rev. Evan Dolive—An open letter to Victoria’s Secret regarding their choice to make an underwear line aimed at young teenagers. (Read about it here)


Dear Victoria’s Secret,

I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.

Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my embarrassing presence.

I know that this is far down the line and I try to spend as much time as I can with her making memories of this special time.

But as I read an article today posted on The Black Sphere, it really got me thinking that maybe the culture that we currently find ourselves in is not helping the cause.

Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”

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How Young is too Young to be Shopping at Victoria’s Secret?

There’s been a lot of mention of unmentionables in the media lately. The most disturbing—a mother saying on national television that it’s OK for her nine-year-old daughter to shop at Victoria’s Secret for undies. I’m sorry… WHAT?!?!
“I don’t think there’s anything wrong with having cute panties and bras from the big girl store,” said Jenny Erikson, the mother.
victoriassecretstorefrontAt the age of nine, I was still wearing underwear with the days of the week and they had an elastic band all the way around with my staple brand at the time, Limited Too (now Justice). No “sling shot” style for this girl… well until the summer before I started freshman year in high school. I bought my first “sling shot” from Wet Seal while at the mall with my friend. Sorry mom. I have to admit I was really uncomfortable and embarrassed about the whole purchasing process because I knew I was too young and I was fourteen!

Hitting the fast forward button on little girls’ childhoods is far too common and when it’s the girls’ parents who are at fault, like Erikson, I get irritated because parents are supposed to be the protectors not the instigators. One day your little girl is just shopping at the “big girl” store and the next day they are buying make up and comparing shades during recess.

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