Barbie Tells Girls ‘You Can Be Anything’ In New (Refreshing) Ad

I’ve hated on Barbie on this blog and applauded others who are working to break down the boundaries that we surround our little girls with when it comes to toys and playtime. But finally, FINALLY Mattel has done something right in Barbie’s newest commercial that tells girls when you play with Barbie “you can be anything” all it takes is some imagination.

Now, this isn’t far-fetched from what Barbie has been about the whole time — after all she’s been every career we could ever think of, but after a decade or so of slightly condescending ads that often focus on “beauty” and model-like” behaviors, this ad was downright heartfelt, positive and not to mention inspiring. I think I might have cracked a smile or two. Because it’s true, girls can be anything they want, all it takes is some imagination and believing in your dreams!

Watch for yourself:

I want to know your thought? Love it hate it? Indifference? Let me know!

2 thoughts on “Barbie Tells Girls ‘You Can Be Anything’ In New (Refreshing) Ad

    1. Karlyn Post author

      Right? I was bracing myself for the worst but was pleasantly surprised. I think Mattel finally figured it out to not sell the image of the doll, but where the play with the doll can take girls’ imaginations. WIN!

      Reply

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