Tag Archives: PINK

More Than a Princess: Disrupting the Pink Aisle

Photo credit GoldieBlox YouTube. Screenshot by ShatteredGlassSlipper

Photo credit GoldieBlox YouTube. Screenshot by ShatteredGlassSlipper

Wandering the toy aisles of your favorite toy store it’s very clear which toys are “meant” for girls and which are “meant” boys. Girls like Riley aren’t happy about these color-coded marketing tactics. Who could blame her? The colors pink and blue have been used to label the different genders since the beginning of time we were born. Blue or pink bonnet anyone?

But in 2012 Stanford engineering graduate, Debbie Sterling, had it with these labels and aimed to disrupt the pink aisle and prove that girls are more than just princesses; they are creators, engineers and inventors. She founded GoldieBlox, Inc.—a startup toy company that combines reading with building, something that we haven’t seen much of in the pink aisle by the way of Legos or Erector sets.

To transform GoldieBlox from an idea to a reality, Sterling set up a Kickstarter campaign for the first production order, raising about $285,000, surpassing her original goal of $150,000. (Woohooo!) And earlier this month GoldieBlox started to be sold on the shelves of toy retailer, Toys R Us! (double whoohoo)!

Seeing a toy like this hit the shelves, become a reality, and inspire young girls makes me get a bit nostalgic and almost kind of jealous that there weren’t really any toys out there when I was growing up that involved a story line and building. Yes, LEGO that means you and your superficial way of inclusion by slapping a pink case around your plastic building bricks, hey look now they’re for girls!

When I was in elementary school I loved science and all the hands-on experiments we were able to conduct, measure the cause and effect, and challenge the dependent and independent variables. (betcha haven’t thought about that stuff in awhile, eh?) But somewhere around high school I fell off the science metaphorical train and landed in the creative and writing side of things, nothing wrong with that!
Growing up I didn’t really know what real career options were available to a science lover besides well…a scientist (mental picture: Albert Einstein). We attended field trips to science museums to see and learn about the great discoveries and inventions by men throughout history and were shown countless episodes of Bill Nye the Science Guy (Bill, Bill, Bill!)

The saddest part? I don’t think I ever once challenged or argued where Brenda the Builder or Edna the Engineer was hiding.  Because it was “just the way it was.” Shame on my naïve baby self. I accepted the societal norm without really knowing it.

For this reason, I’m grateful for bold women like Sterling who are challenging societal norms and aiming to make change and bring awareness among young girls reaching their highest potential. Sterling is a game changer, she’s not only proving a toy to keep girls’ interest in engineering but also show girls in a hands on way that they can and do become engineers, just like their role model in the storybook, Goldie!
Thanks to Sterling, today’s young girls, like Riley, can feel a bit more comfortable walking the toy aisles.

More on Debbie, how GoldieBlox came to be, and proof in her engineering pudding!

How P!nkly Put: “Reformed Slut”iness and The Talk

Driving to work today I heard on the radio, clearly my only sense of mobile news while my iPhone containing my Twitter feed is safely tucked away to resist temptation…. Any way, P!nk told Glamour Magazine that she is a “reformed slut.” It’s her “unsophisticated way of taking my power back.” P!nk has always, in my eyes been a woman of strength with a no-bullshit attitude who takes risks. All-in-all, I’m a fan.

Photo by Ellen Von Unwerth.

Photo by Ellen Von Unwerth.

First, let me say I understand what she was “Try”ing to do. She is aiming to give the “slut” stigma a good ‘ol drop kick and subside the double standard that exists when men and women do a casual sheet dance. Why is it that men are labeled as “the man,” “player” or even “stud” all of which have a positive definition while women are labeled as “slut,” “whore,” and any fill in the blank derogatory label here? Using the phrase she did is clearly garnering a lot of attention by being so P!nkly put.

What really got me fuming was while I was on lunch today we have the ladies of The Talk (CBS) coming through the wall-mounted TV. They were babbling on about their Emmy nominations, which proceeded to have the cue card holders’ arms fall off because of the straight 5 minutes of applause that was required in the opening segment. The ladies then with a lack of finesse moved into a discussion about P!nk’s statement.

Host Aisha Tyler mentioned that she actually uses the word to squash the societal stigma and “take it away” from men using it. Host Julie Chen agreed and tries to flip the script by using it to describe men’s sexual promiscuity as “slutty.” I’m sorry, but using the word in any size, shape, connotation, or WHATever makes it seem OK for others to continue using it. The way Julie and Aisha are using the word seems comfortable, comfortable enough to use it. Sorry ladies, not the right approach. Just.don’t.use.it. Period.

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How Young is too Young to be Shopping at Victoria’s Secret?

There’s been a lot of mention of unmentionables in the media lately. The most disturbing—a mother saying on national television that it’s OK for her nine-year-old daughter to shop at Victoria’s Secret for undies. I’m sorry… WHAT?!?!
“I don’t think there’s anything wrong with having cute panties and bras from the big girl store,” said Jenny Erikson, the mother.
victoriassecretstorefrontAt the age of nine, I was still wearing underwear with the days of the week and they had an elastic band all the way around with my staple brand at the time, Limited Too (now Justice). No “sling shot” style for this girl… well until the summer before I started freshman year in high school. I bought my first “sling shot” from Wet Seal while at the mall with my friend. Sorry mom. I have to admit I was really uncomfortable and embarrassed about the whole purchasing process because I knew I was too young and I was fourteen!

Hitting the fast forward button on little girls’ childhoods is far too common and when it’s the girls’ parents who are at fault, like Erikson, I get irritated because parents are supposed to be the protectors not the instigators. One day your little girl is just shopping at the “big girl” store and the next day they are buying make up and comparing shades during recess.

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