Tag Archives: Miss Representation

Karate Chopping Super Bowl Sexism

#NotBuyingIt app screenshot.

#NotBuyingIt app screenshot.

Social media has proven time and time again that it is a ninja raising awareness, causing chaos or in this instance, karate chopping (hiiiyahh) sexism in advertising.

For the past two years and before the existence of this blog, I would sit every Super Bowl Sunday in my yoga pants and Redskins jersey (yes, I’m aware they haven’t been to the big game since ’91) cross-legged on the couch nomming on mini potato skins (with bacon!), nachos con queso, watching teams of men go at it on the field to be the best in the nation. (Cue testosterone grunt.) And then there are the commercials drawing in the non-football fans to the TV. I think these commercials are always overhyped and in my opinion, pretty terrible and lack of creativity  (except for this one) because they too often degrade women, over sexualize women, and objectify women. For the record: If men were portrayed in these big game ads in similar ways, I would have the same problem. Why? Because “sex sells.” But me and many others are not buying it!
My thought: if the products and services were any good they wouldn’t need sex to sell them, amiright?

How many times did we see that Go Daddy commercial starring the first professional female race car driver, Danica Patrick and had NO CLUE WHAT GO DADDY WAS TRYING TO SELL?!?! This ad created that shock and awe factor I’ve talked about before, a buzz around the commercial that led people to figure out (thanks, Google) what or who Go Daddy is and what he was hiding under all that unnecessary sexism. This ad and many others are prime examples of advertising abuse, or not using advertising for the sake of selling, but for the sake of shocking (and awing).

These ads left a bad taste (and no, it wasn’t the queso) in the mouths of viewers everywhere who took to Twitter to share their disgust and concern by using the hashtag #NotBuyingIt. The #NotBuyingIt campaign, created by The Representation Project, is a movement that uses film and media content to expose injustices created by gender stereotypes and to shift people’s consciousness towards change. Due to the success of the campaign in the 2012 and 2013 Super Bowls an app was launched, which you can download for free from iTunes and upload your own examples in the media and everyday life of how sexism won’t sell.

I’ll be tweeting live during Super Bowl XLVIII using #NotBuyingIt and #MediaWeLike to call out the very worst and best in Super Bowl advertising. Super Bowl isn’t just a spectator sport, join me!

 

 

 

 

The Feminine Feminist: Strong, Successful and Stylish with Sparkle

We can’t be feminine and be feminist and be successful?

Zooey Deschanel begs to differ:
“I want to be a f‑-king feminist and wear a f–king Peter Pan collar. So f–king what?”

Zooey Deschanel cover of Glamour Magazine.

Does any one else see the irony of telling a magazine like Glamour that you’re a feminist when you’re surround by these other topics?

My thoughts exactly. In an interview with Glamour magazine she not only told them that she was a feminist but an effing feminist. Does any one else see the irony of telling a magazine like Glamour that you’re a feminist? But thatttt’s a whole different blog post.
In today’s culture women are supposed to be sweet, coy and passive. PROBLEM. Especially for me. I am an independent, strong, successful woman but also stylish. I love fashion. Truth. Does that make me any less of a feminist? No. I know there are different degrees of feminism but one thing I think they all have in common is shattering the limits that society has set for women.  And by limits I mean stereotypes. And by society I mean the media. As Salon’s Mary Elizabeth Williams wrote in referring to Zooey’s statement, “This is exactly what feminism looks like. It’s not frightened or demure; it’s unconditional. And it wears a tiara if is wants to.” Hell yes it does.
Why is it that culture slaps a strong woman in the face, figuratively for the most part, for being “slutty,” “bitchy,” or “mannish.”
A perfect example of media abuse is Hillary Rodham Clinton. In case you’ve been living Continue reading →