Sure Abercrombie and Fitch has faced scrutiny for its racy advertisements and parent backlash of the NSFS (not safe for school) tees. However, I still shopped there when I was a teen—around age 14. All of “those” surfer chic with a touch of prep-in-its-step brands were all the rage in high school. Its true! If you wore those brands or any “in brand” (see: PacSun) then you were stylish and on trend… and I guess “cool.”
I grew out of these brands, literally, when I was a freshman in college. I knew it was time to abandon the brands when all I could find was the occasional sweater in a size large which, if I remember correctly equated to about a size small in most department stores. These popular brands no longer carried the sizes for my curves—curves, which by the way I was happy to have! ::twerks::
Then there was the hellish shopping experience. Between all the tweens geeking out at all the crude tees, the overly polluted stench in the air (aint no body needs to wear that much cologne), the heat, and the necessity to BYOHeadLamp to see what-the-what they were even selling. I was over shopping there and apparently so was A&F’s Jackassery of a CEO, Mike Jeffries, who is making headlines this week due to a Business Insider story about how they don’t want XL females shopping at their stores because they aren’t “cool” or “beautiful.”
Enter stage right: My get fired up pissed off WRITE-IN-ALL-CAPS-ABOUT-HOW-ABSURD-THIS- (gary busey doppelganger) MAN-IS Thoughts. GAH, LOUD NOISES. But first a statement from the CEO who has the gonads to actually run a company based on these bullying principles.