How Young is too Young to be Shopping at Victoria’s Secret?

There’s been a lot of mention of unmentionables in the media lately. The most disturbing—a mother saying on national television that it’s OK for her nine-year-old daughter to shop at Victoria’s Secret for undies. I’m sorry… WHAT?!?!
“I don’t think there’s anything wrong with having cute panties and bras from the big girl store,” said Jenny Erikson, the mother.
victoriassecretstorefrontAt the age of nine, I was still wearing underwear with the days of the week and they had an elastic band all the way around with my staple brand at the time, Limited Too (now Justice). No “sling shot” style for this girl… well until the summer before I started freshman year in high school. I bought my first “sling shot” from Wet Seal while at the mall with my friend. Sorry mom. I have to admit I was really uncomfortable and embarrassed about the whole purchasing process because I knew I was too young and I was fourteen!

Hitting the fast forward button on little girls’ childhoods is far too common and when it’s the girls’ parents who are at fault, like Erikson, I get irritated because parents are supposed to be the protectors not the instigators. One day your little girl is just shopping at the “big girl” store and the next day they are buying make up and comparing shades during recess.


Erikson is claiming there are no other outlets for her tween daughter to shop that have undies sans cartoon characters. “We just have to figure out where to shop.” She also states that she likes that Victoria’s Secret is starting to market toward young girls. I have to assume she’s talking about VS PINK line. This line, is really targeting college-aged women however, high school girls are picking up on the trend. And I have to be honest, I’m OK with that. Highschool, 14/15 year-olds, fine. But 9, NINE, 9?! WHAT. Come on lady. There are other places to shop iwhere you can feed your daughters designer drawers taste like Justice, Macy’s, Target or even Khol’s.

But the neon colors of VS PINK are just so pretty…must find them in my size….ohhh how about the yellow pair…ZAP. Just like a bug to a lamp. Zapped by the price tag. Even as an adult I have trouble stomaching how much they want for an article of clothing that goes UNDER my clothes. I’m not naïve to the fact that fancy shmancy undergarments do give me and I’m sure many others a boost of confidence, no pun intended. It’s when you’re buying these pricy panties so “you’re not the girl with the ugly underwear” in the locker room or at slumber parties is when you have the real problem.

Plain and simple: Victoria’s Secret is not meant for children.
The End.

2 thoughts on “How Young is too Young to be Shopping at Victoria’s Secret?

  1. Pingback: Reblog: A Letter to Victoria’s Secret From a Father | The Shattered Glass Slipper

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