I became aware of this amazing letter from a friend who saw the link to my post How Young is Too Young to be Shopping at Victoria’s Secret on Facebook, he admitted he didn’t actually read my blog (thanks, btw…) but he had a feeling it was centered around the absurdity of Victoria’s Secret marketing ploys. And well, he would be correct. Way to know me.
So here it is from Rev. Evan Dolive—An open letter to Victoria’s Secret regarding their choice to make an underwear line aimed at young teenagers. (Read about it here)
Dear Victoria’s Secret,
I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.
Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my embarrassing presence.
I know that this is far down the line and I try to spend as much time as I can with her making memories of this special time.
But as I read an article today posted on The Black Sphere, it really got me thinking that maybe the culture that we currently find ourselves in is not helping the cause.
Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”